🌱 November 20, 2025

Welcome to the latest edition of Re-Humanizing HealthTech, where we amplify and connect voices bringing humans back into healthcare.

After a clarifying adventure in Guatemala, it’s a great feeling to be back in San Francisco. I’ll continue to hold space for unexpected volcanic peaks, cresting evening thunder, and slow mornings out on the lake.

Table of Contents

✏️ Editorial notes

Somewhere between tracking tsunamis in real time and landing rockets on floating barges, we forgot to solve a much more common problem: who’s taking Tracy to soccer practice on Saturday?

The difficulty in managing the day-to-day responsibilities of family care and coordination is one of those fuzzy problems. It’s a multi-stakeholder challenge with a broad surface area: defining expectations across several parties (family members, teachers, friends, sports coaches, employers), navigating various external inputs and point solutions, adapting and adopting appropriate technology, and establishing communication norms.

It’s also a great example of an attribution challenge. Pain that’s unclear or ambiguous tends to be swept to the side, and the residue is left for “someone else” to clean up later. Similar to the ongoing ripple effects from an unreasonable commute, the waste gets buried.

For now, we have texts. A group chat. An actual physical whiteboard. Maybe a shared gCal. I am curious if anyone has tried robo-voice reminders to family members with actual success.

Overall, we have a bunch of frustrated, confused, and under-resourced people trying to do the best by their family and balance everything else in their world with zero tooling. It’s hardly a recipe for success, and it remains an overlooked and underloved problem.

Juggling and never quite connecting

The challenges the future will bring us might be somewhat blurry, but I’m very sure that with a little focus and a lot of willpower, we can disappear some of the (what should be) non-problems like coordination and scheduling that make up our daily lives.

Our featured founder is committed to addressing these challenges, and making our family life simpler.

Read more below.

In optimism,

Katie

🛠️ Meet the builder

Say hello to Jenn. She’s building Simyli, the “Family Operating System” — a smart, secure mobile app that lightens the mental load of family and care coordination by combining calendars, lists, health tracking, and shared reminders in one intelligent platform.

Why did you choose this path?

We built Simyli because running a modern household shouldn’t feel like a second full-time job. As a family of eight — two working parents, six kids, and a never-ending list of moving parts — we saw firsthand how scattered tools and invisible labor create constant stress.

Between school schedules, medical appointments, sports, and caregiving for relatives, families are expected to manage complex logistics with tools that were never designed for them.

Simyli started as a solution for our own family and grew into a mission: to give families the same level of intelligent, secure coordination that businesses and hospitals use every day. With our backgrounds in healthcare, technology, and cybersecurity, we saw the opportunity to merge empathy with engineering — building something that’s private, practical, and built for real life.

What are the missing pieces for you right now?

💰 Capital: Expanding beyond our friends-and-family round to fuel user acquisition, Android growth, and healthcare integrations.

🛠️ Engineering Depth: Additional mobile engineers to accelerate feature velocity across iOS and Android.

🤝 Distribution: Partnerships with health systems, employers, and insurers who want to support families and caregivers.

📣 Marketing Stars: Expertise in consumer storytelling and digital growth to reach families at scale.

🧠 Advisors: Veteran operators in B2C mobile apps and healthcare tech to help us continue to refine go-to-market strategy.

What gives you hope?

  • Every week, new families tell us Simyli makes life simpler — not just more organized.

  • The healthcare industry is finally recognizing the value of supporting caregivers and family networks.

  • Our traction is growing organically, proving real demand even before large marketing spend.

  • We’ve seen how the right technology can strengthen families — and that’s worth building for.

Let’s build together

I operate, advise and invest in Pre-Seed —>Series A healthtech & agetech startups.

Reach out if you’re tackling gnarly problems in complex ecosystems.

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