🌱 September 23, 2025
Welcome to the latest edition of Re-Humanizing HealthTech, where we amplify and connect voices bringing humans back into healthcare.
This edition comes to you from Portland, Oregon, where I re-discovered the beautiful Mount Hood region and spent some quality time alongside extended family.
Table of Contents
✏️ Editorial notes
The world we’ve created for our 65+ community is bland, homogeneous, and somehow secretive.
I suspect that it stems from our societal inability to face mortality, but it’s certainly impacted by our shared struggle in acknowledging and sharing grief, our difficulties in understanding and talking about what’s going on in our bodies, and our complicated relationship with self-worth and self-determination as time passes.
Yet, this unimaginative path from retirement to death is baffling given the increasing amount of years an individual spends in this category, the large proportion of wealth the current demographic holds, and the rising expectations related to what health, wellbeing, and community looks and feels like.
It’s even more confusing given the sheer numbers: ~60 million people in the US are over 65.
Even the terminology we use is misleading, as the label “Seniors” doesn’t begin to encompass the extraordinary range of preferences, expectations, and demographic differentiators. This monolithic approach has played a part in the slate of counterintuitive solutions, where seniors:
Care about aging in place; and we create nursing homes.
Have spent a lifetime being needed; and we tell them they have nothing to offer.
Don’t identify with being “old”; and we do our utmost to segregate them from society.
Are often caregivers themselves; and we provide no assistance.
Face loss and loneliness; and we make no space for this conversation.
Want autonomy; and we remove it piece by piece.
How do we make space for our seniors?
What if we redefined the concept of “old” and “age”? Many groups have reclaimed words that were once used as insults. What does it take to reframe age as freedom and power, or age as aspirational?
Perception is part of the problem, but we’re also facing an execution challenge as the problem space is only superficially understood and the solution space is limited.
Our featured founder is embracing this dual challenge by envisioning a world where late-life care feels more like a community than a clinic.
That world feels urgent and deeply needed. Read more below.
In optimism,
Katie
🛠️ Meet the builder
Meet Gabriel. He’s creating a social club to help older adults with dementia thrive, while giving their caregivers peace of mind and respite.
Gabriel Corredor
Why did you choose this path?
Evergreen is the convergence of several paths. Working as an operator in the assisted living and memory industry allowed me to observe major shifts in the industry which are opening meaningful opportunities.
I'm also a remote caregiver for my dad who has cognitive impairment, so this is deeply, deeply personal for me.
And, I love serving older adults! I've had an affinity for this population for some time and it's incredibly satisfying to be able to build solutions which improve their lives.
What are the missing pieces for you right now?
🧠 We're looking for advisors, particularly folks that have scaled healthcare franchises or have a background in the programming/dementia care space and are passionate about brain science.
💸 We're raising capital! We'd love intros to individuals who can be capital partners as we scale our vision to change what late-life care looks like.
🧑🤝🧑 Virtual happy hours/coffees with other solopreneurs. I'd love to join a network (ideally physical but virtual works too) to meet with other folks building in healthcare.
What gives you hope?
Iterations that drive progress.
Spontaneous kindness.
A member who can't stop talking about how much she loves coming to our space.
When a family says we're a lifeline.
💡In case you missed it
How we’re underestimating the needs of our aging population here.
Why measuring what matters, matters, and how a lack of churn doesn’t necessarily indicate customer health. See more here.
Celebrating connections across Women in Healthtech and angel investing via The Council here.
Musings on allometric growth and how a copy & paste playbook can go wrong when scaling here.
✨ Let’s build together
I help Seed & Series A healthtech startups design and build sustainable, investor-grade revenue engines.
